In my entire career as an IT consultant, I’ve never known anything that compares to the sick, sinking feeling that I get when I realize that my customers want to buy zombo.com.
I haven’t been called upon to do this in a while, but there was a time in my career when I was often asked to sit through product demos to provide a technical assessment of each offering. I’d sit in a room with a bunch of people whose job it was to assess proposals against a Request For Proposal (RFP). One after another, I’d watch a group of product companies come in a pitch their solutions.
