I am hearing a great deal of talk about “appealing to Hispanics” and “appealing to women.” But I am not hearing much about endorsing actual policies. What happened last night is not a matter of cosmetics. This is not false consciousness. This a real response to real policies. Mitt Romney actually endorsed Arizona’s immigration policies. You can’t fix this by flashing more pictures of brown people.
This is not a “branding problem.” This is a “problem problem.”
— Ta-Nehisi Coates, “The Latino Vote: Wide Awake, Cranky, Taking Names”